Cumulative Layout Shift is the most annoying Core Web Vital — and the most misunderstood. Here's the definitive fix guide.
Understanding Performance
This guide breaks down performance for teams that want practical fixes instead of vague advice. The goal is to help you identify the issue, understand why it matters, and apply the smallest change that makes a measurable difference.
Why This Matters for AI Discoverability
In the era of generative search, content quality and structure directly influence whether AI assistants recommend your brand. Understanding performance is essential for building the kind of digital presence that AI systems trust and cite.
💡 Key Insight
Businesses that invest in performance optimisation now are building a compounding advantage as AI-driven discovery accelerates.
Practical Steps
- Start with the highest-impact issue instead of polishing low-value details.
- Measure the baseline before and after each change.
- Keep critical content simple, fast, and easy to crawl.
- Focus on structured clarity — AI models favour well-organised content.
- Build genuine authority through expert-level content.
Next Steps
Use these insights as a checklist, then explore more articles in our articles section for deeper strategies on AI discoverability and GEO.